Project Overview

Greencross, the listed and largest Pet retailer in Australia had embarked on a cross brand integration project between a number of its brands and platforms. ME was engaged to manage the loyalty platform across new releases, functional growth and integrate the platform across the veterinary business, the online presence and the insurance brand. The technology and capability uplift required working across multiple vendors, stakeholders and enabled the major strategic initiative for the business to be delivered on time and budget. Following from this ME's brief extended to include the online presence, EDI ordering project and end to end project responsibility.